Become a Radio Free Brooklyn Underwriter
Thanks for your interest in supporting Radio Free Brooklyn! As a 501(c)3 nonprofit organization, we are prohibited from accepting traditional commercial advertising on our site. However, we happily work with underwriters who, for a small monthly donation, are proudly announced as underwriters (i.e. supporters of our mission) on the network.
What's the difference between an advertiser and an underwriter?
- UNDERWRITERS must conform to laws regarding its content.Underwriting spots cannot:
- Make qualitative or quantifying statements (“We’re the best in the business!” “Our prices can’t be beat!” etc.)
- Make specific offers (“50% off this weekend!” “Check out our July 4th blowout sale!” etc)
- Give a call to action (“Come in today,“ “Contact us at 555-1212,” etc.)
- ADVERTISERS can be perceived by the listener as annoying – an intrusion on their listening.
- UNDERWRITERS, on the other hand, are often held in higher regard by the non-commercial radio listener
- UNDERWRITERS are seen as more trustworthy and credible by listeners, sharing their values;
- UNDERWRITERS are thought of more as supporters than just a business trying to make a sale.
Guidelines for underwriter announcements
- Our 10-15 second underwriting announcements must contain the name of your business.
- Announcements may contain a description of the product or service you provide, without a specific endorsement or call-to-action
- Announcements may contain a URL where the listener can find more information about your product or service
Example: “Radio Free Brooklyn is proudly supported by XYZ Yoga, providing holistic health services to the people of Brooklyn since 2005. For more information, go to www.xyzyoga.com.”
Sample Rates
On-Air Reads A
$50 / Month
- Hosts read your announcement 2x daily during live shows
On-Air Reads B
$100 / Month
- Live hosts read your announcement 5x daily during live shows
Post-air Pre-roll
$125 / Month
- 10-second pre-roll announcement on all show downloads
Homepage Graphic
$200 / Month
- 300x250 banner on the RFB homepage (~12k impressions)
Live Stream Pre-roll
$400 / Month
- 10-second pre-roll announcement on our live stream (~21k impressions)
Sample Sponsorship Bundle
$975 $750 / Month
- 10-second pre-roll announcement on live stream
- 10-second pre-roll announcement on show downloads
- 300x250 banner on the RFB homepage
- Dedicated sponsor announcement in the monthly newsletter
Get a Custom Quote
We understand that everyone’s needs are different, so the best way to get the ball rolling if you’d like to become an underwriter is to contact us is to complete the form below, or give us a call at 718-673-8200 ext.1 We look forward to working with you!